FRIULANA Shoes

The Friulana velvet loafers bring a relaxed luxury to boho-soul outfitting. With a refined slip-on silhouette crafted velvet, these Mediterranean-inspired flats feel as plush as they look. Trimmed in a contrasting velvet binding, they offer a subtle play of texture and tone. Perfect for barefoot dinners at a seaside café or wandering local artisan markets, Friulana pairs beautifully with linen trousers, maxi skirts—or even worn at dusk beside a crackling bonfire. Rooted in artisanal footwear tradition, these loafers embrace comfort without compromising style—with premium craftsmanship and worldly flair.

Ayoune was born in a moment of awe during our founder’s journeys across continents and cultures. Francesca’s voyage through artisans’ villages of India, Indonesia, and Thailand ignited a vision: to create clothing that honors both the wearer and the maker. What started as a collection of unique finds transformed into a celebration of global craftsmanship. Each discovery, from intricately block-printed textiles to hand-loomed fabrics, revealed the magic that unfolds when traditional techniques are renewed with contemporary Mediterranean designs.

Ayoune was born in a moment of awe during our founder’s journeys across continents and cultures. Francesca’s voyage through artisans’ villages of India, Indonesia, and Thailand ignited a vision: to create clothing that honors both the wearer and the maker. What started as a collection of unique finds transformed into a celebration of global craftsmanship. Each discovery, from intricately block-printed textiles to hand-loomed fabrics, revealed the magic that unfolds when traditional techniques are renewed with contemporary Mediterranean designs.