Best seller

Alessandra halter flowy maxi dress

A glamorous maxi dress, ideal for coastal soirées and chic resort evenings. The deep V-neckline and open back make it effortlessly flattering on any body shape.

€75,00

Check Size Guide
RAFFIA CLUTCH WITH FRINGE
RAFFIA CLUTCH WITH FRINGE
€42,00
ADD TO CART

The Alessandra halter maxi features fully adjustable neck and mid-back tassel ties that frame a captivating open back, a customizable coulisse waist for the perfect silhouette, and a skirt that flows like a dream. This is your moment to shine, embodying pure summer elegance for sun-kissed beach gatherings or starlit garden parties.

COMPOSITION

INDIAN NEW SILK

The new silk fabric is a 100% polyester textile designed to replicate the softness, texture, and gentle feel of natural silk on the skin.<br data-start="396" data-end="399" />Known in India as <em data-start="417" data-end="434">New Indian Silk</em>, this innovative, high-performance material combines the elegance of silk with the practicality of advanced polyester. It requires no ironing and dries quickly after a simple machine wash.<br data-start="623" data-end="626" />Ultra-light, breathable, and wrinkle-free, it’s perfect for warm climates and beachside escapes—keeping you cool, comfortable, and effortlessly elegant under the sun.

Care

Taking good care of your garments means taking care of the planet.

Wash at low temperatures and choose gentle spin cycles to help preserve fabric color, shape, and structure — while reducing energy consumption.

How to take care of your garment

  • Machine wash cold on gentle cycle
  • Use mild detergent
  • Do not bleach
  • Do not tumble dry
  • Hang or lay flat to dry – dries quickly!
  • Do not iron – naturally wrinkle-resistant

Ayoune was born in a moment of awe during our founder’s journeys across continents and cultures. Francesca’s voyage through artisans’ villages of India, Indonesia, and Thailand ignited a vision: to create clothing that honors both the wearer and the maker. What started as a collection of unique finds transformed into a celebration of global craftsmanship. Each discovery, from intricately block-printed textiles to hand-loomed fabrics, revealed the magic that unfolds when traditional techniques are renewed with contemporary Mediterranean designs.

Ayoune was born in a moment of awe during our founder’s journeys across continents and cultures. Francesca’s voyage through artisans’ villages of India, Indonesia, and Thailand ignited a vision: to create clothing that honors both the wearer and the maker. What started as a collection of unique finds transformed into a celebration of global craftsmanship. Each discovery, from intricately block-printed textiles to hand-loomed fabrics, revealed the magic that unfolds when traditional techniques are renewed with contemporary Mediterranean designs.

Noemi
  • Size: S/M
  • Height: 167cm
  • Bust: 84cm
  • Waist: 71cm
  • Hips: 93cm
Khansaa
  • Size: S/M
  • Height: 165cm
  • Bust: 95cm
  • Waist: 65cm
  • Hips: 89cm
Marika
  • Size: S/M
  • Height: 175cm
  • Bust: 80cm
  • Waist: 68cm
  • Hips: 92cm
Benedetta
  • Size: S/M
  • Height: 170cm
  • Bust: 90cm
  • Waist: 68cm
  • Hips: 99cm
Martina
  • Size: S/M
  • Height: 174cm
  • Bust: 74cm
  • Waist: 58cm
  • Hips: 80cm
Alessandra
  • Size: S/M
  • Height: 180cm
  • Bust: 88cm
  • Waist: 64cm
  • Hips: 92cm

For any doubt, don’t hesitate to contact us

YOU MAY ALSO LIKE
Augusta tie dye palazzo pants
s/m m/l

Augusta tie dye palazzo pants
€75,00
Flowy summer top with thin straps, front view.
Halterneck lurex maxi dress
o/s

New arrivals

Halterneck lurex maxi dress
€79,00
Model wearing a floor-length rust-orange halter-neck dress with subtle diagonal gold lurex stripes, tied at the waist, posing with one arm raised. A woman wearing a long, sleeveless halter dress with a blue and metallic leaf pattern, standing front-facing.
Wide summer dress with belt
o/s

Wide summer dress with belt
€79,00
Woman twirling outdoors in a white and brown tie-dye maxi dress, creating movement in the fabric of the dress. "Close-up of the back of a green tie-dye maxi dress with thin straps and a tied waist detail." Back view of the turquoise tie-dye dress showing a V-shaped open back and a tie belt cascading down.
Marbella tie-front crop top
s/m o/s

Best seller

Marbella tie-front crop top
€45,00
A model poses against a dark wooden door wearing a white and rust tie-dye lurex co-ord set with a knot front top and flowy wide-leg pants. A model poses in a bohemian-style two-piece set with a brown tie-dye pattern. The set includes a cropped top with long, flared sleeves and a twisted knot front, paired with a flowy, high-waisted maxi skirt. Close-up of a smiling model on the beach wearing a sky blue and rust tie-dye lurex set with a knotted top and wide-leg pants.

IN THE SAME PRINT
Ortigia Long Sleeves Wrap Maxi Dress
o/s

Best seller

Ortigia Long Sleeves Wrap Maxi Dress
€95,00
Woman standing outdoors wearing a one-shoulder beige maxi dress with blue palm print and a wide-brimmed hat, holding a straw bag and smiling while looking up. Woman in a turquoise and beige patterned maxi wrap dress, looking sideways with hands resting on hips. "Model wearing a long wrap dress in blue diamond pattern with flared sleeves" A woman in a green patterned wrap dress with wide sleeves stands barefoot on the beach next to a yellow tiled wall. Model sitting at a rustic wooden table wearing a long black and beige ikat print dress, posing with a cocktail.
La Clivio sleeveless summer jumpsuit
s/m m/l

La Clivio sleeveless summer jumpsuit
€89,00
Studio shot of a woman in a cream jumpsuit with red palm tree prints, sleeveless with a tie-neck design, standing with hands relaxed by her side. Studio shot of a woman wearing a sleeveless turquoise and light green printed jumpsuit with a tie-neck design, standing with arms relaxed. Woman in a green sleeveless printed jumpsuit with a tie-neck design, standing at a wooden bar in a cozy restaurant, smiling. Studio shot of a woman wearing a sleeveless turquoise and light green printed jumpsuit with a tie-neck design, standing with arms relaxed.
Trancoso cut-out maxi dress
s/m m/l o/s

Best seller

Trancoso cut-out maxi dress
€98,00
"Model wearing a long blue patterned dress with wide sleeves and a ring detail at the waist, holding an orange fringed clutch and accessorized with a chunky orange necklace, front view." Studio front view of a woman in a one-shoulder beige maxi dress with blue palm print, paired with tan flat shoes. Studio front view of a woman wearing a one-shoulder beige maxi dress with turquoise palm print, styled with mustard flat shoes. A model stands in a blue patterned maxi dress with a deep V neckline, wide sleeves, a ring detail at the waist, and a cut-out design, holding a pink fringed clutch against a white background. Close-up of a woman wearing a turquoise ikat print dress with a ring detail at the waist, accessorized with layered beaded bracelets and a red necklace.
Placeholder
s/m m/l

Cowl neckline elegant night dress
€89,00
Woman in a sleeveless turquoise and cream patterned long dress, looking to the side with hands loosely clasped in front, posing confidently. Model posing front-facing in a printed blue and cream slip dress with cowl neckline and sandals. Elegant woman in a floor-length dress with blue and white patterns, standing confidently in front of a carved wooden door with one arm extended. Model posing in a front view, wearing a beige and black printed dress with cowl neckline and spaghetti straps. Model wearing a mint green and beige geometric printed dress, hands crossed gently, facing front.