New arrivals

Halterneck lurex maxi dress

This sparkling halterneck maxi dress offers shimmer and ease with its lightweight lurex‑woven rayon and relaxed, elegant drape.

€79,00

Check Size Guide

This halterneck maxi dress captures a free‑spirited elegance with a touch of golden sparkle. Crafted in breathable rayon with lurex thread accents, it glides effortlessly across the body for a flattering, luminous summer outfit.
Effortlessly styled for cocktail parties, resort dinners, or seaside ceremonies, it offers a refined bohemian chic elegant look that feels both artisanal and refined. Deep open back for a sexy yet elegant look.
Wear it with minimalist sandals, statement earrings, or a woven clutch for a look that balances bold texture with understated luxury.

  • Halterneck silhouette with adjustable crossed-back straps

  • Open-back detail with gathered waist drape

  • Light lurex thread woven into rayon fabric for gentle shimmer

  • Maxi length with fluid skirt and graceful movement

  • Soft gathered bodice for comfort and adaptable fit

  • Ideal for wedding guest attire, resort wear, or evening events

COMPOSITION

100% RAYON

Rayon is a soft, lightweight, and breathable fabric made from cellulose, often derived from wood pulp. It drapes beautifully and feels smooth against the skin, offering the comfort of natural fibers with a silk-like finish. Ideal for warm climates, it brings fluid movement and elegance to any summer garment.

Care

Taking good care of your garments means taking care of the planet.

Wash at low temperatures and choose gentle spin cycles to help preserve fabric color, shape, and structure — while reducing energy consumption.

How to take care of your rayon dress

  • Hand wash in cold water or use a delicate machine cycle.
  • Use mild, non-bio detergent.
  • Do not wring or twist the fabric.
  • Dry flat or hang to dry in the shade.
  • Do not tumble dry.
  • Iron on low heat if needed, ideally with a pressing cloth.
  • Avoid bleach and prolonged soaking.

Ayoune was born in a moment of awe during our founder’s journeys across continents and cultures. Francesca’s voyage through artisans’ villages of India, Indonesia, and Thailand ignited a vision: to create clothing that honors both the wearer and the maker. What started as a collection of unique finds transformed into a celebration of global craftsmanship. Each discovery, from intricately block-printed textiles to hand-loomed fabrics, revealed the magic that unfolds when traditional techniques are renewed with contemporary Mediterranean designs.

Ayoune was born in a moment of awe during our founder’s journeys across continents and cultures. Francesca’s voyage through artisans’ villages of India, Indonesia, and Thailand ignited a vision: to create clothing that honors both the wearer and the maker. What started as a collection of unique finds transformed into a celebration of global craftsmanship. Each discovery, from intricately block-printed textiles to hand-loomed fabrics, revealed the magic that unfolds when traditional techniques are renewed with contemporary Mediterranean designs.

Noemi
  • Size: S/M
  • Height: 167cm
  • Bust: 84cm
  • Waist: 71cm
  • Hips: 93cm
Khansaa
  • Size: S/M
  • Height: 165cm
  • Bust: 95cm
  • Waist: 65cm
  • Hips: 89cm
Marika
  • Size: S/M
  • Height: 175cm
  • Bust: 80cm
  • Waist: 68cm
  • Hips: 92cm
Benedetta
  • Size: S/M
  • Height: 170cm
  • Bust: 90cm
  • Waist: 68cm
  • Hips: 99cm
Martina
  • Size: S/M
  • Height: 174cm
  • Bust: 74cm
  • Waist: 58cm
  • Hips: 80cm
Alessandra
  • Size: S/M
  • Height: 180cm
  • Bust: 88cm
  • Waist: 64cm
  • Hips: 92cm

For any doubt, don’t hesitate to contact us

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