New arrivals

Loose oversized blouse

Comfortable summer oversized blouse, ideal to pair with a straight trouser or to wear it as a beach cover-up. For a relaxed and easy-going look.

€75,00

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Savanna palazzo wide-leg trousers
Savanna palazzo wide-leg trousers
€75,00
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Orange velvet slip-on shoes with a flat sole.
FRIULANA Shoes
€89,00
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For those who love an oversized, elegant, and relaxed look, this blouse is a perfect choice. The plunging V-neckline and dolman sleeves enhance comfort and lightness, making it ideal for seaside brunches, resort downtime, or pairing with high-waisted trousers. Its loose fit and geometric prints make it easy to style with any bottoms—or even to wear as a comfortable cover-up.

  • Different prints and tones

  • V-neckline with soft gathering and a button at center

  • Relaxed sleeves

  • Loose fit

  • Ideal for layering or pairing with wide-leg bottoms

COMPOSITION

INDIAN NEW SILK

The new silk fabric is a 100% polyester textile designed to replicate the softness, texture, and gentle feel of natural silk on the skin.<br data-start="396" data-end="399" />Known in India as <em data-start="417" data-end="434">New Indian Silk</em>, this innovative, high-performance material combines the elegance of silk with the practicality of advanced polyester. It requires no ironing and dries quickly after a simple machine wash.<br data-start="623" data-end="626" />Ultra-light, breathable, and wrinkle-free, it’s perfect for warm climates and beachside escapes—keeping you cool, comfortable, and effortlessly elegant under the sun.

Care

Taking good care of your garments means taking care of the planet.

Wash at low temperatures and choose gentle spin cycles to help preserve fabric color, shape, and structure — while reducing energy consumption.

How to take care of your garment

  • Machine wash cold on gentle cycle
  • Use mild detergent
  • Do not bleach
  • Do not tumble dry
  • Hang or lay flat to dry – dries quickly!
  • Do not iron – naturally wrinkle-resistant

Ayoune was born in a moment of awe during our founder’s journeys across continents and cultures. Francesca’s voyage through artisans’ villages of India, Indonesia, and Thailand ignited a vision: to create clothing that honors both the wearer and the maker. What started as a collection of unique finds transformed into a celebration of global craftsmanship. Each discovery, from intricately block-printed textiles to hand-loomed fabrics, revealed the magic that unfolds when traditional techniques are renewed with contemporary Mediterranean designs.

Ayoune was born in a moment of awe during our founder’s journeys across continents and cultures. Francesca’s voyage through artisans’ villages of India, Indonesia, and Thailand ignited a vision: to create clothing that honors both the wearer and the maker. What started as a collection of unique finds transformed into a celebration of global craftsmanship. Each discovery, from intricately block-printed textiles to hand-loomed fabrics, revealed the magic that unfolds when traditional techniques are renewed with contemporary Mediterranean designs.

Noemi
  • Size: S/M
  • Height: 167cm
  • Bust: 84cm
  • Waist: 71cm
  • Hips: 93cm
Khansaa
  • Size: S/M
  • Height: 165cm
  • Bust: 95cm
  • Waist: 65cm
  • Hips: 89cm
Marika
  • Size: S/M
  • Height: 175cm
  • Bust: 80cm
  • Waist: 68cm
  • Hips: 92cm
Benedetta
  • Size: S/M
  • Height: 170cm
  • Bust: 90cm
  • Waist: 68cm
  • Hips: 99cm
Martina
  • Size: S/M
  • Height: 174cm
  • Bust: 74cm
  • Waist: 58cm
  • Hips: 80cm
Alessandra
  • Size: S/M
  • Height: 180cm
  • Bust: 88cm
  • Waist: 64cm
  • Hips: 92cm

For any doubt, don’t hesitate to contact us

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