Best seller, New arrivals

Francesca cut-out magic dress 2 in 1

Bohemian maxi dress with long sleeves, deep V-neck and cut-out. Wear it as a dress or unbuttoned as a skirt set.

98,00

This bohemian cut-out maxi dress flows with the light fabric. Unbutton the small buttons on each side of the Francesca dress and create a set.
A deep V-neckline shapes the bust and adds femininity.
A front cut-out under the bust creates a sensual touch.
The open back ties with tassels for a custom fit.
The elastic waist adapts gently and follows the body.
A high slit opens the skirt and makes every step free.
Unbutton the small buttons on each side and create a set.
Wear it as a flowing dress for a beach wedding.
Style it as a skirt and top for an elegant dinner.

  • Maxi Dress with Long Sleeves

  • Deep V-Neckline

  • Front Cut-Out Detail

  • High Slit

  • Open Back with Double Tie Closure

  • Elastic Waistband

  • Fitted Bodice with Flowing Skirt

  • Long Puff Sleeves with Elastic Cuffs

  • Lightweight Cotton Fabric or Indian silk

COMPOSITION

100% COTTON

Crafted from ultra-lightweight, premium-quality cotton, this piece offers a fresh and breathable feel, perfect for warm weather and everyday ease. Naturally soft and gentle on the skin, it provides an effortless comfort.

Care

Taking good care of your garments means taking care of the planet.

Wash at low temperatures and choose gentle spin cycles to help preserve fabric color, shape, and structure — while reducing energy consumption.

How to take care of your cotton item

  • Hand wash or machine wash on a gentle cycle at max 30°C.
  • Use mild, non-bio detergent.
  • Do not tumble dry.
  • Reshape while damp and dry in the shade.
  • Iron on low to medium heat if needed.
  • Wash dark or bright colors separately to avoid bleeding.

COMPOSITION

INDIAN NEW SILK

The new silk fabric is a 100% polyester textile designed to replicate the softness, texture, and gentle feel of natural silk on the skin.<br data-start="396" data-end="399" />Known in India as <em data-start="417" data-end="434">New Indian Silk</em>, this innovative, high-performance material combines the elegance of silk with the practicality of advanced polyester. It requires no ironing and dries quickly after a simple machine wash.<br data-start="623" data-end="626" />Ultra-light, breathable, and wrinkle-free, it’s perfect for warm climates and beachside escapes—keeping you cool, comfortable, and effortlessly elegant under the sun.

Care

Taking good care of your garments means taking care of the planet.

Wash at low temperatures and choose gentle spin cycles to help preserve fabric color, shape, and structure — while reducing energy consumption.

How to take care of your garment

  • Machine wash cold on gentle cycle
  • Use mild detergent
  • Do not bleach
  • Do not tumble dry
  • Hang or lay flat to dry – dries quickly!
  • Do not iron – naturally wrinkle-resistant

Ayoune was born in a moment of awe during our founder’s journeys across continents and cultures. Francesca’s voyage through artisans’ villages of India, Indonesia, and Thailand ignited a vision: to create clothing that honors both the wearer and the maker. What started as a collection of unique finds transformed into a celebration of global craftsmanship. Each discovery, from intricately block-printed textiles to hand-loomed fabrics, revealed the magic that unfolds when traditional techniques are renewed with contemporary Mediterranean designs.

Ayoune was born in a moment of awe during our founder’s journeys across continents and cultures. Francesca’s voyage through artisans’ villages of India, Indonesia, and Thailand ignited a vision: to create clothing that honors both the wearer and the maker. What started as a collection of unique finds transformed into a celebration of global craftsmanship. Each discovery, from intricately block-printed textiles to hand-loomed fabrics, revealed the magic that unfolds when traditional techniques are renewed with contemporary Mediterranean designs.

Noemi
  • Size: S/M
  • Height: 167cm
  • Bust: 84cm
  • Waist: 71cm
  • Hips: 93cm
Khansaa
  • Size: S/M
  • Height: 165cm
  • Bust: 95cm
  • Waist: 65cm
  • Hips: 89cm
Marika
  • Size: S/M
  • Height: 175cm
  • Bust: 80cm
  • Waist: 68cm
  • Hips: 92cm
Benedetta
  • Size: S/M
  • Height: 170cm
  • Bust: 90cm
  • Waist: 68cm
  • Hips: 99cm
Martina
  • Size: S/M
  • Height: 174cm
  • Bust: 74cm
  • Waist: 58cm
  • Hips: 80cm
Alessandra
  • Size: S/M
  • Height: 180cm
  • Bust: 88cm
  • Waist: 64cm
  • Hips: 92cm

For any doubt, don’t hesitate to contact us